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BEFORE
Please note: the design, functionality and usability may have been changed since the project was completed.
Amberley Homes specialises in bespoke new builds, luxury residential developments and high-end property projects across London and the Home Counties.
Although the business reputation is excellent, their previous website didn’t reflect the standard of work they deliver and wasn’t helping them get found online. The site wasn’t ranking well for relevant search terms and the user journey didn’t support enquiries.
They needed a website that:
Clearly explains what they do and who they work with
Feels premium, modern and aligned with their level of quality
Is structured to rank better on Google and support long-term SEO growth
Converts visitors into genuine enquiries
The goal wasn’t simply to redesign the site — it was to build a platform that supports visibility, credibility and future lead generation.
The previous website lacked an SEO foundation: poor structure, weak meta data and little optimisation around target search terms.
Content was written from a “business first” perspective rather than for how real users search.
Project content wasn’t helping Google understand relevance or quality.
Calls-to-action were limited, meaning even motivated visitors had few prompts to get in touch.
The overall site flow made it difficult for users to move naturally from discovery to enquiry.
We approached the project by combining UX, SEO strategy and conversion thinking from day one — ensuring design, content and structure all worked together.
1. Strategy, Research & SEO Planning
We carried out SEO research to understand:
We then shaped the website structure around this, ensuring pages matched real search behaviour.
2. Content Architecture & On-Page SEO
We rebuilt the site with clearer content hierarchy and SEO alignment:
3. Conversion-Focused UX
Alongside SEO, the site was designed to convert:
4. Projects & Case Content
We elevated the Projects section not just visually, but strategically:
5. Performance & Technical SEO
We ensured:
All key foundations needed for ongoing ranking improvements.
Homepage: Clear positioning, strong messaging and easy navigation to services and projects.
Service Pages: Written with SEO in mind while still keeping language natural and client-friendly.
Projects: Strong visual presentation supported by structured descriptions.
Contact Flow: Clear enquiry routes, visible throughout the website.
The CMS allows Amberley Homes to continue adding new content, supporting ongoing SEO growth.
Since launch, Amberley Homes now has:
A website that better reflects the quality of their work
Clearer messaging and a much improved user journey
Strong SEO foundations to help improve rankings over time
A site that supports both credibility and lead generation
Better visibility opportunities for key search terms across their core locations
The website is no longer just a brochure — it’s built to help the business grow.
Ready to take your business to the next level? Contact Carrot Top Marketing today to schedule a consultation. Our team is ready to help you unlock the full potential of your marketing efforts, generating leads that turn into growth for your business.
Get in touch with us today for a free exploratory call