Google Pay per click

Maximise Your PPC Campaigns

At Carrot Top Marketing we are a PPC specialist. It is our job to implement effective and profitable PPC campaigns for our clients. We conduct an in-depth analysis of data to produce positive results and therefore maximise return on investment. Our data insights allow us to strategise our approach to Pay Per Click and drive high performing campaigns.

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Pay Per Click (commonly known as PPC) is a highly effective form of digital advertising. Google AdWords and Bing Ads are popular platforms for traditional PPC advertising. Social media PPC adverts are also highly effective for promoting brand awareness and generating new business.

As a Pay Per Click (PPC) advertising agency, our goal is to provide our clients with a positive return on investment. We take a scientific approach to pay per click. We don’t believe in gut feelings or “chancing” it. Every decision we make is driven by data and led by care.

Did you know that the top paid results on Google receive over 40% of the click share? (on average) With the right PPC management, your business can unlock this audience.

Our PPC Management Service

We offer a cost-effective PPC management service which will help ensure you are getting the most out of your online advertising

Google Ads Campaign Set Up

Our team of Certified Google Ads Professionals will work with you to identify the best keywords and phrases to target.

Includes keyword research, ad creation, and targeting.

Guaranteed Paid Traffic

Start getting impressions and potential clicks as soon as your account is set up.

With Google Ads, you can start generating traffic immediately.

Peace Of Mind

Let our PPC management professionals optimise your campaign while you focus on managing your business.

Monthly PPC Management

We will monitor your results and make adjustments as required to ensure you remain in front of your target audience. This may include setting negative keywords and creating new Ads.

Monthly Reports

Get frequent updates on how your campaign is going so you can see the return on your investment. Reports include details of impressions, clicks, conversion rates, monthly advertising spend and much more.

Flexibility

Can run alongside any Organic SEO package or as a standalone service.

What Carrot Top Ranking can do for you

As a Google Ads Certified Partner, we have much to offer our clients in terms of PPC management. We are the foremost PPC agency in Leicester, providing essential PPC services to businesses in the city and across the UK. Here are just some of the services we deliver:

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Campaign Set up

Our team of Certified Google Ads Professionals will work with you to identify the best keywords and phrases to target. From these, we will create bespoke ads that focus on generating clicks and conversions as well as deciding the best targeting options (such as hours of the day and location) to get your ads in front of the right audience.

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Monthly Management

When you sign up for our monthly PPC management package, we’ll adjust your campaigns as required to ensure they perform effectively. We send monthly reports to show you the progress you are making, including traffic, conversions, and cost per click.

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Get Results Fast

With Google Ads, you can start generating traffic immediately. Once your keywords have been approved and the campaigns created, you simply allocate your daily budget, set them live, and Google will start displaying them straight away.

Frequently asked questions

PPC or pay per click is a marketing method used by online advertisers where they bid to appear in search results and only pay when their ad is clicked.

With SEO, you pay for an ongoing monthly campaign to improve the optimisation and usability of your website, this improves the chances of your website naturally appearing at the top of Google search results. SEO tends to be more of a steady climb to the top and search positions can fluctuate due to a range of factors.

With a PPC campaign, you bid to appear at the top of search engine results. Combining high-quality ads with a great landing page experience and a bid within Google’s recommended range can quickly provide stable top of the page results. 

The main benefits of PPC are that it provides fast results, can be used alone or to run alongside other marketing techniques, and it provides measurable data so that you can see what works and what doesn’t.

No. We can create PPC campaigns for you as a one-off service, however, we do recommend that you take advantage of monthly management services to achieve the best results. Monthly management allows our team of qualified Google Ads professionals to monitor and analyse your campaigns and adjust as required to improve performance.

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