Please note: the design, functionality and usability may have been changed since the project was completed.
Talent Included approached Carrot Top Marketing to completely overhaul their existing website. While the business had a strong mission, clear expertise and a powerful message around inclusive recruitment, the website wasn’t converting interest into enquiries.
The brief was simple but strategic:
Redesign and rebuild the website from the ground up
Improve user experience across all pages
Turn the website into a clear, structured lead-generating sales funnel
Communicate Talent Included’s value quickly and clearly to decision-makers
Make it easy for organisations to understand services and take action
The goal wasn’t just a better-looking website — it was a website that actively supports business growth.
The existing website lacked structure and clarity, meaning users had to work too hard to understand what Talent Included offers and who it’s for
Messaging was strong but not strategically placed — key value points were buried instead of front-and-centre
Pages were informational rather than conversion-focused, with limited calls to action
The user journey wasn’t mapped — visitors could land on pages without a clear next step
Mobile UX and page flow needed improvement to support modern browsing behaviour
We approached the project with a conversion-first mindset, treating the website as a sales tool rather than a brochure.
Our approach included:
UX-led strategy: Mapping the ideal user journey from first visit to enquiry, ensuring every page had a purpose
Clear positioning: Refining messaging so visitors immediately understand what Talent Included does, who it helps, and the outcomes they deliver
Sales-funnel structure: Designing pages to move users logically from awareness → trust → action
Content hierarchy: Rewriting and restructuring content so the most important messages are seen first
Lead-generation focus: Strategic CTAs, contact points and form placements throughout the site
Every design and content decision was made to remove friction and encourage enquiries.
The design phase focused on clarity, accessibility and confidence.
Key elements included:
Clean, modern layout that reflects Talent Included’s professional and inclusive values
Clear visual hierarchy to guide users through each page without overwhelm
Strong hero sections that immediately communicate value and purpose
Consistent use of trust-building elements such as social proof, outcomes and experience
Modular page layouts to allow future growth and easy updates
The result is a design that feels approachable, credible and purposeful — without being corporate or cold.
From a development perspective, the website was built to perform, not just exist.
We:
Rebuilt the site on a fast, reliable CMS with scalability in mind
Optimised performance and mobile responsiveness across all devices
Structured service pages as dedicated conversion points rather than generic descriptions
Integrated streamlined enquiry forms to reduce drop-off
Ensured clear analytics tracking to measure user behaviour and lead activity
Each page was tested to ensure the journey felt intuitive, logical and friction-free.
Talent Included now has a website that clearly communicates its mission, services and value within seconds of landing
User experience has improved significantly, with clearer navigation and page flow
The site now functions as a sales funnel, guiding visitors toward meaningful actions rather than passive browsing
Enquiry points are strategically placed, increasing the likelihood of contact from qualified prospects
The new structure supports future marketing activity, including SEO, paid campaigns and content growth
Most importantly, the website now works as a commercial asset — not just an online presence.
Ready to take your business to the next level? Contact Carrot Top Marketing today to schedule a consultation. Our team is ready to help you unlock the full potential of your marketing efforts, generating leads that turn into growth for your business.
Get in touch with us today for a free exploratory call
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