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BEFORE
Please note: the design, functionality and usability may have been changed since the project was completed.
Timbosite is a UK supplier of premium outdoor building materials including decking, cladding and fencing. While the business had strong products and growing demand, the website wasn’t doing enough in terms of user experience, search performance or lead generation.
They needed a platform that:
Clearly explains the product range and key differences
Performs well on search and supports growth
Makes it easy for customers to take action — whether that’s browsing products, finding a stockist, or ordering samples
Feels premium, fast and well-built
This wasn’t just a design exercise — it was about building a site that performs commercially.
Navigation and page structure made it hard for users to move naturally through the site
SEO opportunities were underused, limiting organic traffic
The site didn’t guide users towards enquiries, stockist sign-ups or sample requests effectively
Product exploration felt static rather than engaging
No advanced functionality to support customer experience
We rebuilt Timbosite with a focus on UX, performance, conversions and smart functionality.
1. UX + SEO Strategy
We restructured the site around:
How customers actually search
How they browse products
What they need before making a decision
Pages were built with clear intent, strong internal linking and SEO-aligned content to support rankings.
Custom Development & Functionality Enhancements
Custom JavaScript & CSS Enhancements
To push beyond a standard templated website, we introduced:
Custom JavaScript for smoother interactions and improved UI behaviour
Bespoke CSS styling to elevate visuals, improve layout consistency and refine the overall user feel
Interactive elements that help users better navigate and understand product ranges
This allowed Timbosite to have a visually distinctive site while maintaining speed and performance.
Free Sample Page
One of the biggest user conversion points for Timbosite is the ability to order samples. Instead of using a basic contact form, we built a fully custom free sample experience.
This was designed to:
Be simple and user-friendly
Guide users through selections smoothly
Reduce friction and increase completion rates
Capture the right data for follow-up and remarketing
This page now acts as a powerful conversion tool — encouraging users to experience Timbosite products first-hand.
Store Locator Page
We designed and built a fully customisable Store Locator page to help users quickly find Timbosite products near them.
This includes:
Clear, intuitive layout
Location search functionality
Easy-to-browse store listings
Improved UX for both mobile and desktop visitors
This supports both customers and stockists, helping streamline connections and enquiries.
Modern, structured product pages with clear messaging
Improved navigation and user flow
Strong CTA placement for enquiries, samples and partner engagement
Technical SEO foundations: performance, responsive design, metadata optimisation
Since relaunch, Timbosite now benefits from:
A far better user journey, making the site easier and more enjoyable to use
Stronger SEO foundations to support growth in organic traffic
Clear, purposeful conversion pathways that generate more enquiries and interactions
More engaged visitors thanks to custom functionality and improved design
A platform built for scale — with the flexibility to grow further
Ready to take your business to the next level? Contact Carrot Top Marketing today to schedule a consultation. Our team is ready to help you unlock the full potential of your marketing efforts, generating leads that turn into growth for your business.