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Carrot Top Marketing
NextGen Communications was was a client based in Reading, who is at the forefront of delivering Structured Cabling Solutions (SCS) to a plethora of end users, consultants and main contractors.
Whether it’s data centre networking, construction, fit-outs, commercial or smart building technology, every project we are part of, is led by cabling specialists with exceptional credentials, proving our knowledge and capabilities.
Please note: the design, functionality and usability may have been changed since the project was completed.
NextGen reached out to Carrot Top Marketing to redesign a website for their well established business. They required an easy to navigate and use, modern, approachable site, with a clear focus on ‘Call To Actions’ and user experience throughout.
Their main goal was a two pronged attack – Firstly they have a strong emphasis and focus on supporting local. This is a big element that they wanted to show throughout the site and brand. Showcasing all of the local businesses they are partnering with.
With contact details in the footer, a direct link to email and contact forms on a majority of the site, there’s many ways for people to get in touch with the team.
To improve the design and add an element of interactivity, we included videos across hero sections and hotspots on the images of the sales page that, when interacted with, open up an instructional video showing more about the defibrillator in question.
The website is protected against spam through the addition of Google reCAPTCHA, lowering the risk of bots from submitting fake forms on their website.